It's official: First impressions DO count in web site design

Since I've so often reminded people that you only get one chance to make a first impression, and I make my living helping small businesses make a BIG impression, I have to share with you this study. In a nutshell, these Canadian researchers concluded that site visitors form an opinion of a site in as little as 50 milliseconds. That first impression influences all subsequent judgements about the site. And another point made is that with such fast opinions being formed, a fast loading site is critical to success.

Read more here: First Impressions Count in Website Design - visual appeal, beauty and aesthetics, halo effect, cognitive perception, webpage judgments of credibility

Incredible virtual printing at $25 off!

I have a local printer that I really love working with, Printing Services of NY. They're consistently affordable and high quality, with excellent customer service, so they get all of my printing bid requests. But recently, one of my clients asked me to print her job with PrintingForLess.com. I was so taken with the way these folks in Colorado do business, that I've added them to my preferred vendor list, and recently had some of my own printing done there. Every time, the process is fast, smooth, well communicated, affordable, delivered quickly and with a real personal touch. They've really perfected the art of running a virtual business and providing printing services across the Internet.

Now I have a special offer available to you. No matter whether I design or you do it yourself or hire another designer, when you place your first order with my special code, you can receive $25 off!

Simply input the unique ID below in the "Promotional Code" field of the order form while completing your order and you will see the discount applied in your email receipt.

Your ID code is: RP1KSW55X (input in "Promotional Code" field)

PrintingForLess.com is leading a revolution in the commercial printing industry. They have discovered that the Internet allows them to take the pain out of buying four-color printing for our business or personal use. Thousands of happy customers, including me, agree.

Here is what sets PrintingForLess.com apart in my eyes:

* Instant on-line pricing - no more waiting for bids from off-line printers.

* You can request a sample pack of materials which make it utterly simple to choose which paper weights and coatings you want when you order.

* On-line proofing

* Acceptance of ANY digital file, not just high-end illustration software. Yes, they will even accept Publisher files!

* Industry-leading customer service. This is NOT an empty promise. They actually encourage you to call!!! And then when you do, they act like you're the only client on their mind at that moment. Not only can they walk you through just about any technical or graphic design question you may have, but one of their people called me just to thank me for sending in a flawless file that they DIDN'T have to tweak. I almost fell off my chair!

* Highest quality four-color printing of postcards, business cards, brochures, catalogs, stationery, envelopes, posters, and much more. All of their jobs are processed on the same sort of industry leading presses as you will find in your local printer.

No doubt, I will continue to use PSI of NY for a variety of jobs, particularly those which require a lot of finessing, speciality papers or binding, or local "hands on" reviews. But for your day-to- day small business and personal printing, not only is PrintingforLess.com a model for the virtual business world, their printing services and prices are awesome. Those of you who have been with me for a while know I only endorse companies I think are REALLY going places and doing good stuff!

Remember - use the code RP1KSW55X (input in "Promotional Code" field) and get $25 off your first order!

What is this Web 2.0 thing?

A lot of people have asked me in the last month "What is Web 2.0?" It's funny - I was using the web applications that are supposedly part of this trend but didn't realize it was turning into the latest media event. If you haven't heard this term- chances are you will in the next year, just like blogs were the hot topic last year. I'd like to give you a little head start into what Web 2.0 refers to, in plain English.

It is not all hype actually - although as always, the media jumps on its bandwagons without really knowing what they are talking about and some part of it is baloney. Some of the articles I've read make ME glaze over. But actually, a shift has been taking place on the web and I can at least tell you what web 2.0 refers to -- as a card carrying web geek who has been around since the birth of web 1.0 :) And before you ask - NO, the web as we know it is not going anywhere.

If you were to look at a list of web sites which were called "1.0" and a list of those bandied about as "2.0" there is a common denominator. Community. In almost every case. But it is much more than that.

Now - about community. That really is what the web was always intended to be about. You may recall the Sheep story I linked to on my blog last year? In a perfect little nutshell, that tale tells why the web is so spectacular to the human race. And yet, in 10 years, we've only just begun to explore the potential.

How web sites, web data and applications grow and evolve is changing because we're finally TRULY tapping into the collective minds of the users with vastly superior ways of interconnecting and searching for relevant information. Until recently, we were literally buried in a deluge of information online and finding relevant data was darned near impossible. Web 2.0 refers to the model that is changing all of that.

Let's look at what I mean with just a couple of the examples from a recent Tim O'Reilly article.

Web 1.0 ----------------->Web 2.0

Ofoto----------------------->Flickr
Ofoto was a way to put your digital photos online. Great stuff at the time. Flickr made it possible to connect your photo albums in new ways, tagging them with key phrases, allowing people to comment and share albums ... in essence, creating community.

mp3.com--------------------->Napster
Mp3.com changed the music industry with the file format that made it possible to create low file size, high quality digital audio. Napster created "peer to peer" (direct connections) between users computers for the purpose of sharing those huge music collections, creating a huge community of fans (and yes, a nightmare for the music industry.)

Britannica Online----------->Wikipedia
A bunch of very smart linquistical and PhD types compile entries into Brittanica and have been doing it for hundreds of years. So they put it online to be searched. But, NOW, we have Wikipedia - a way for anyone in the WORLD to contribute, no degree required.

personal websites----------->blogging
Mid-to late 90's, personal html sites were all the rage - IF you knew how to code HTML, you too, could air your dirty laundry online. Then blogging came along with an easy push to publish way to create web pages, and interconnect blogs across the web community, plus new ways to search and deliver the information.

evite----------------------->upcoming.org
Evites still are a great way to invite people to an event. But it's just YOUR event. Upcoming.org is a massive community operation where everyone gets to list their upcoming events and its all quickly searchable by anyone using the site.

directories (taxonomy)------>tagging ("folksonomy")
Tagging is a HUGE part of the web 2.0. Old days, data was stored in databases, in directories, browsable, searchable... dig dig DIG. Now, information can be tagged - and the members of the community use the tags to find more relevant data. Have you ever used del.icio.us? It's a web based say to store all your favorite web sites online in an account, tag them with key phrases, sort and organize them so you can find what you want from any computer you log on to. Then, you can tap into the community to find web sites that others have tagged with those key phrases. For example, you save a site on aphid bugs with the tag "aphids" and then you click that tag and get the sites others have tagged "aphid." It takes relevant search responses to a whole 'nother level!

stickiness------------------>syndication
The big mantra of the early 21st century was to build sticky sites... somehow find a way to get people to come back over and over again. We threw everything we could at it to see what would stick - ezines being the more popular strategy. Syndication is the current approach -- you publish, then syndicate with RSS and people are automatically notified of your changes. And, of course, since it ties into the whole blogosphere, there is your community connection.

Bottom line, Web 2.0 is still a media buzz word. They have to call it something, need a hip trend to toot about, a way to explain what is happening. But I think something IS happening - a shift in how we find, organize and share the vast amounts of information online. And remember, the web as we know it is still only in it's infancy.

As I have been saying since the first day I got online "It is GOOD to be alive right now!"

Or perhaps this is more appropriate: "Welcome to the hive."

;)

(c) Eileen Parzek, 2006

Eileen Parzek is an award winning graphic designer and writer providing digital and print graphic design and web design services. Always found at the intersection of information, creativity and technology, her business, Business Design Studio (www.businessdesignstudio.com) helps small businesses make a big impression, increase their reach and grow.

May be republished with full bio and credit link to http://www.businessdesignstudio.com