Web Site Assessments

Do you already have a web site but wonder if there are things you might do to improve it? Maybe you did it yourself - and it's not half bad - but you're just not sure what direction to take it to next. You might simply need a set of professional eyes to review your site and make sure you haven't made any glaring mistakes that will cost you clients.

As you know, I have a vast amount of web design, interface design, usability and information architecture experience - spanning a decade and over 300 web sites. A lot of people ask me to just take a look at their site and make recommendations on how they could improve it and so I've added a service offering to make that happen.

Now, for a special introductory rate of only $125, I'll personally look at your home page and the most important pages of your site (a minimum of five pages of your overall site design), and tell you such things as:

• What the first impression of your site is, looking at it from the perspective of YOUR ideal customer
• If your web site colors and fonts are working for you or against you
• If your menu navigation makes sense or can be improved
• Whether your information architecture makes sense or loses and confuses
• Whether the images on your site are enhancing your content or scaring your visitors
• What content you could add to your site to improve your marketing strategy
• If your images are optimized correctly and your code "validates"
  
• Whether the site is broken in any way
• If I think the web site can meet your marketing goals as is
  

The 3-5 page assessment you receive will report on the positive and negative findings, and provide specific suggestions for improvement, depending on the findings.

WHY IT'S SPEEDY: You will learn my findings within 2 full business days of my receiving your payment - or the assessment is FREE.

GUARANTEE: I obviously can't guarantee that you'll LIKE what we tell you! But I promise to refund $75 of what you paid, if I look over your site and can't suggest at least two meaningful improvements that can be made. Plus, if you hire us within 60 days of the assessment, the full cost will be deducted from the cost of your web site project.

Are you ready to have a professional review your web site? Click to Order

Outfoxing Small Business Owners

Earlier this year, I was invited to contribute a couple pieces to a book that will be published in 2006. The author, Gene Marks, sent me a copy of one of his past books, Outfoxing the Small Business Owner: Crafty Techniques for Creating a Profitable Relationship, as a thank you. When arrived, I almost added it to the pile of books I need to read, when I saw the cover - the artwork made me laugh, so I opened it up and started reading.

Besides being quite possibly the best small business book I've read in a long time, Outfoxing is just plain FUN to read. Mr. Marks, a "foxy" business owner himself, shares the ways you can identify what kind of small business owner you're dealing with, what their most pressing business needs are, and create a strategy for marketing and communicating with your small business clients. He gives an insider view on the psychology of small business owners which helps with such common issues as getting paid time. He identifies the most common objections small business customers have and how to get around them. I especially loved that he puts an emphasis on creating loyalty and long term partnerships with our customers.

I can't count the number of "aha" moments this book gave me - and I'm supposed to be one of those crafty, seasoned business owners myself. I am going to be using this book as a gift and giveaway for a long time - it's fantastic!