Book Recommendation: Instant Cashflow

Yesterday was a dreary Saturday afternoon and though I try not to be business oriented on the weekend, I was "in the mood" so I set off to Barnes & Noble for an afternoon of reading.

I was looking for fresh ideas for increasing the number of leads I generated, improving the conversion to sales, and building repeat business with higher transactions - and Instant Cashflow proved to be the answer. I was able to literally read this book in one day. The first section puts in place an easy to understand system by relating the story of one of the author's coaching customers on a field trip to visit other coached customers who "got it." The second section consists of 5 parts:

• Tips for Generating More Leads
• Ways to Boost Your Conversion Rate
• Strategies for Boosting Your Number of Transactions
• Tips for Maximizing Average Dollar Sale
• Ways to Boost Margins
  

The bulk of the book is nearly 300 excellent marketing strategies with brief tasks to accomplish them. It was clear, understandable and I'd defy any business owner not to find at least 10 workable strategies they can implement or improve on immediately. I was pleased to find out how many I'd already made part of my marketing strategy - and yet, discovered a dozen more.

This bite sized book packed a powerful punch to my brain and I have created a marketing action list to get me on track to implementing those that made the most sense to my business. Highly recommended and I can't wait to read the others in the Instant Success series now.