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Case Study : Identity and Branding, Business Card and Brochure Design

"Eileen, you have great enthusiasm and talent. It's clear you love what you do! You have great customer service as well. I've have bad luck with several people doing my business card... when you did it, it was excellent quality and service at every step."

- Elaine Doremus

Our client, Elaine Doremus, is a career consultant and owner of Résumés Written. She needed a new company identity which was polished and professional like the work that she does. We designed this business card and a tri fold brochure that she can hand out or mail to prospective clients about her services.

To stay within Elaine's budget, I used a piece of clip art, which I customized, and chose a good font for the "written" aspect of the brand. Coupled with a bright color scheme, readable fonts and a semi gloss finish of the digitally printed materials, her brand identity is consistent and memorable.


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